For my semester project, I participated in a marketing simulation in which my team was tasked with building and marketing a hypothetical bicycle company in 8 quarters. Under this simulation, we had the following objectives:

• Design our brand and products (bike models), choosing from a variety of segments and determining geographic markets

• Analyze market research, including data on customers needs/wants, price willing pay, customer use patterns, demand

• Market through advertisements, media inserts, webpages, salespeople and store displays

• Make a profit and gain market share!

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At the end of the simulation, we prepared a presentation and paper that outlines a marketing plan for the brand if the simulation were to continue: