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Case studies
cro & a/b testing
case study
Course: Advanced Digital Marketing
Collaborated with three classmates to analyze Swiss Colony and Ashro's conversion rate optimization on their websites, with a focus on A/B testing. Developed personas, friction points, A/B testing ideas, content strategy, and topic cluster recommendations.
PPC strategy
case study
Course: Advanced Digital Marketing
Collaborated with three classmates to analyze Dovetail Acres Campground's paid search (PPC) strategy. We developed PPC and display campaigns, ad groups, keywords, and ad copies and a visual. On top of that, we outlined marketing-related objectives, key metrics, and other targeting areas.
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