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marketing audits
Read a summary of each project, then click on the button to download.
GAp audit
Course: Introduction to Digital Marketing
Worked with a team to analyze GAP's digital marketing strategy. This audit examines all aspects of the digital marketing field, including personas, content marketing, web UX, SEO, PPC, display advertising, email marketing, social media marketing, and mobile marketing.
GAP email marketing audit
Course: Introduction to Digital Marketing
Worked with a team to analyze GAP's email marketing strategy. Each member focused on a competing company, in which I focused on Urban Outfitters. This audit includes methodology, focal brand analysis, competitor brand analysis, and recommendations for future improvement of its email marketing presence.
GAp social media written audit
Course: Introduction to Digital Marketing
Analyzed GAP's digital marketing strategy, specifically in their social media marketing. Included is my methodology, focal brand analysis, competitor brand analysis, and recommendations for future improvement of its social media presence.
social media
marketing audit
Course: Social Media & Content Marketing
Collaborated with a team to audit a hypothetical menswear company's social media marketing. My job was to create the slides regarding the target persona, content strategy, content collateral (Instagram & TikTok), and final recommendations for the company moving forward.
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